Lamborghini Egoista Concept 2013

Lamborghini Egoista Concept 2013

Lamborghini Egoista Concept

An emotional moment in Sant'Agata Bolognese at the culmination of the gala celebrating Lamborghini's 50th anniversary: Walter De Silva's incredible vehicle made its entry in front of a thousand invitees, the Head of Design for the Volkswagen Group's homage to celebrating the House of the Raging Bull's half century. "I am very attached to this Italian brand, being an Italian myself. I wanted to pay homage to and think up a vehicle to underline the fact that Lamborghinis have always been made with passion, and with the heart more than the head," said an emotional De Silva.

Indeed the Egoista, as the vehicle has been christened, is a car forged from a passion for innovation and alternative solutions, the same passion which has always set the Lamborghini brand apart. "This is a car made for one person only, to allow them to have fun and express their personality to the maximum. It is designed purely for hyper-sophisticated people who want only the most extreme and special things in the world. It represents hedonism taken to the extreme, it is a car without compromises, in a word: egoista (selfish)," De Silva further explained.

The supercar's debut was equally spectacular, with a cinematic entry announced by a trailer projected onto the nine big screens in the room. The stage was transformed into a landing strip, with a top model in a flight suit guiding the Egoista's arrival with ground crew light paddles, and the roar of the V10 engine shaking the 20-meter-tall tensioned event structure: this is the spectacle the VIP guests were treated to when Lamborghini President and CEO Stephan Winkelmann entered at the wheel of the Egoista, before inviting its creator, Walter De Silva, to join him on stage.

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